Zoho Marketing Automation
An all-in-one marketing software
Generate & convert more leads with seamless marketing automation
What does the application do?
A powerful platform that enables marketers to create personalized, targeted, and efficient marketing campaigns that drive results. With its diverse set of tools and automation capabilities, businesses can optimize their marketing efforts and achieve meaningful growth.
Features that craft unique customer experiences
Leads Generation
Whether it’s your website, blog, or events, prospects are everywhere. Never miss out on capturing them with our lead generation features, like signup forms, landing pages, and pop-ups. You can also pull in leads from Zoho CRM and other services through seamless integrations.
Lead Qualification
Spend time and effort where it counts. Setting up lead stages helps you evaluate and classify potential customers based on their engagement. You can also score them according to various criteria to enable targeted monitoring.
Leads Nurturing
Develop a strong connection with your leads at every step by sending them relevant content. Communicate with them on a regular basis to understand where they stand in your sales cycle. Stay connected with leads even if they aren’t ready to convert immediately.
Journeys
Every lead converts differently. Visualize and design unique engagement paths for every lead using journeys. Adding context and offering solutions is what boosts customer engagement.
Omnichannel Marketing
Modern consumers use multiple channels. It’s important to reach them where they are. Choose from a wide range of platforms like email, SMS, and social media to interact with your leads and customers.
Marketing Planner
Design and manage all your marketing activities under a single roof using our marketing planner. On top of that, keep tabs on your ROI and track your budget. What gets measured gets improved.
E-Commerce
Connect your ecommerce store with Zoho Marketing Automation to send purchase follow-ups that encourage customers to complete their purchases, alert them when a cart has been abandoned, and let them know about special offers you’re currently running.
Advanced Analytics
Assess the effectiveness of your campaigns using our insightful dashboards and reports. Set goals and track the leads who accomplish them. Learn which channels generated high leads through attribution reports.