Why Your Business Should Have a Mobile App

Monday, 20 November 2017 / Written by  DEVTAC Writing Team / Be the first to comment!

According to research, in 2017 there are about 44% of the world's population that uses smartphones, and it is expected to rise to 59% by the year 2022.* The digital world is taking over, and it is only right to align the future of your business to the direction where the customers are leaning to.

Your customers are getting more and more millennial and so should you. People today are always on-the-go, always leap-and-run, always multitasking. The need to keep up and stay relevant on top of all the budding businesses on the market today is very grueling.

One way to make sure your business stays up and running is to keep your customers loyal to you. Customer loyalty is not easily acquired, but it can be rewarding. A loyal client will continually engage in business with you, will advertise your business for you, and overall, will help generate revenue. From a client's standpoint, the ideal business partner would be someone who goes the extra mile to deliver services that are as good quality as the products. Taking the time to sit down and talk to each of the clients to hear their concerns and suggestions may be healthy for the business, but that would require trained man power, time and excessive resources.

Why not take advantage of the millennial trend and get your business to follow along with the crowd? According to research, in 2017 there are about 44% of the world's population that uses smartphones, and it is expected to rise to 59% by the year 2022.* Most of them use their phones to access the internet. Evidently, the digital world is taking over, and it's only right to align the future of your business to the direction where the customers are leaning to.

A mobile application that helps you manage your business with a breeze is the ideal option. You can connect to your customers from all over the world through your phone, anywhere while doing something else--while you are on vacation, on your couch, or even while you are walking your dog. You can cultivate your relationship with your customers, at the same time, it would take less time and resources to do so. Addressing their needs effectively with very minimal effort.

Your brand is also more visible and marketable when you have your mobile application. The business logo on a mobile application will unconsciously retain in their minds, even when they are simply scrolling through their phones. Being more visible to your clients will send gentle mental nudges to your customers to buy more products and avail more of your services. And there's no need for you to shell out a big amount of money to pay for TV advertising, billboards and magazine ads.

It's also quicker to promote a new product or service through a mobile application. There's a big chance your newsletter goes to the Spam Email section or just gets plainly unnoticed in their inbox. And undoubtedly they would not stop in the middle of a busy street to read your posters. On the other hand, a small pop sound from a notification in their smartphone will catch their attention. This way you can deliver your message with the less possible communication barrier.

Overall, you get more control of your business since you can record relevant data like client demographics, buying behaviors, and preferences, and use this information to plan for the next big business step. You'll have more confidence in deciding the future of your enterprise since you have data to base it on.

Although some of the businesses still thrive using the traditional non-digital method, there's no denying that technology greatly influences the business world. Either way, the choices you make will affect your business in the long run. If you want to be one of the firsts to update your business by going technical, you can consult with expert providers of Customer Relationship Management here and start gaining leverage for your business.


References

Strategy Analytics post 44% of World Population will Own Smartphones in 2017