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Think about the last time you decided to try a new restaurant. I mean the last time you actually made the decision – not your boss, colleagues, or spouse. Did you pick the place because of its sign on the window advertising “2 for 1 happy hour?” Or, because you drove by it everyday and curiosity got the best of you? Probably neither one. I bet you either had it recommended to you by a friend, or perhaps you read the customer reviews on a site like Yelp or OpenTable. Read more...

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We are pleased to introduce a visual restyling of the user interface that will meet the expectations of the modern workforce. SugarCRM has strong belief that the high-quality and efficient experience that consumers enjoy on their phones, tablets, and laptops needs to replace the legacy designs of enterprise applications. Read more...

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Perhaps you’ve been in the camp of believing that the tech industry’s heightened focus on data privacy and GDPR is a little overblown? If so, I understand. At times, GDPR compliance has seemed like a major inconvenience and nothing more. Read more...

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(Editor’s note: Thanks to Chris Bucholtz, who wrote the original version of this post for CRM Outsiders in July 2012)

When our sales team is in the early stages with potential customers, one of the first lengthy discussions is about who should be in the room and part of the CRM selection team. These are the folks who mull over what’s important and what’s not in the CRM they ultimately select. Read more...

Let’s Talk about Lead to Revenue

Monday, 19 March 2018 /
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Visionary marketers are quickly progressing beyond simple process automation for demand generation and nurturing programs. The reason is that the buying process is no longer simple. The selling/buying cycle is complex, with many players and personas. Both sales and marketing are about revenue and performance, make no mistake. In order to accomplish sales and marketing targets (artificial or not), the marketing and sales teams need to work in concert; beyond simple (aka fluffy) collaboration. It is time to focus on people. Read more...