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Each team player of a company owns his or her performance by making conscious choices and maintaining a great attitude of constant curiosity for learning. However, sometimes we fall into the pitfall of complacency. We go through our everyday work lives like how a blind man navigates around his house without assistance, relying solely on mental memory and the touch and feel of the walls. We become just like that: unconsciously driven by routine. Every day feels like the day before, and the next day will probably feel the same that at some point you can no longer tell the days of the week. Read more...

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Technological development is accelerating at an overwhelming rate, and it will only rise exponentially. It has entirely overtaken the business operations, and most companies would be crippled without it. Read more...

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Business executives acknowledge that customer experience is important. A study conducted in 2016 reported that 75% of companies said that their main objective was to improve their customer experience. But unfortunately, that's where it ends. There's always a barrier that hinders them from reaching that target, no matter the amount of effort we put in. Read more...

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Enhancing the customer experience is a goal we all want to achieve, but it is a never-ending ladder. Customers have changing ideas of what they want and what's hot for them. Our primary challenge is to supply their demands, and a new year calls for a new game plan. There is a new set of business development strategies and latest marketing trends to keep up with. Here's a list of what's in, and what's not this 2018: Read more...

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Customer data is the information that unveils your customers' buying behaviors and preferences, and how they're interacting with your brand. It’s a record of who your customers are, what they want, and the reason why they are buying from you. Read more...