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Social media is the new game arena, and every business has to step in and play in it to win. Internet reach is a gladiator show where brands compete to get the high price. According to the study conducted by the Technical Assistance Research Program commissioned by the White House of Consumer Affairs, a satisfied customer will share his experience to an average of six people, while a customer with a bad experience will tell at least ten people. But because it's 2018, and almost everybody has access to the internet, one bad customer experience can spread like a forest fire. Read more...

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Gone are the days when you have to send handwritten snail mails and telegraphs to people. We are now in the era of emails, texts, phone calls, video calls, and social media interactions. Read more...

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Lately, it seems that almost every company is running a social media campaign. You can see them on Instagram, on Twitter, or on Facebook, and they would even come up with popular hashtags to consolidate the power of their reach into one page. As social media continues to grow, it also becomes one of the most effective marketing strategies. The marketing industry has seen a rise in fresh and clever social media campaigns. Read more...

Short-form video is digital marketing's future Read more...