Let’s Talk about Lead to Revenue

Thursday, 09 February 2017 / Written by /

Visionary marketers are quickly progressing beyond simple process automation for demand generation and nurturing programs. The reason is that the buying process is no longer simple. The selling/buying cycle is complex, with many players and personas. Both sales and marketing are about revenue and performance, make no mistake. In order to accomplish sales and marketing targets (artificial or not), the marketing and sales teams need to work in concert; beyond simple (aka fluffy) collaboration. It is time to focus on people. Read more...