• Item Shortcode

Lately, it seems that almost every company is running a social media campaign. You can see them on Instagram, on Twitter, or on Facebook, and they would even come up with popular hashtags to consolidate the power of their reach into one page. As social media continues to grow, it also becomes one of the most effective marketing strategies. The marketing industry has seen a rise in fresh and clever social media campaigns. Read more...

  • Item Shortcode

We are in an age when there is an app for almost everything. There is an app which gives you suggestions to nearby restaurants, apps that allow you to make reservations to movie theatres, museums, and concerts, an app to book your flights and hotel rooms and arrange your travels. There is an app that lets you shop online, an app that enables you to stream thousands of songs, movies, and TV shows, and app to track your calorie intake and your workouts, an app that teaches you a new skill or language. There's even an app where you can get a date. Read more...

Visionary marketers are quickly progressing beyond simple process automation for demand generation and nurturing programs. The reason is that the buying process is no longer simple. The selling/buying cycle is complex, with many players and personas. Both sales and marketing are about revenue and performance, make no mistake. In order to accomplish sales and marketing targets (artificial or not), the marketing and sales teams need to work in concert; beyond simple (aka fluffy) collaboration. It is time to focus on people. Read more...