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Personalized marketing has improved the rates of customer retention. With tools readily available, businesses can quickly and directly reach out to customers and provide tailor-fit interactions and resolutions. But to maximize the benefits of personalized marketing, a database fully stocked with customer information is required. Read more...

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It suddenly dawned on you that managing your business, on top of all the other personal things you have to attend to, has gotten more tedious and overwhelming. It requires a lot of your attention, and there are always challenges along the way. You're probably thinking, "Wouldn't it be nice if there were more than 24 hours in a day so you can do more?" Read more...

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If you're an Iron Man fan, you'd probably know that Tony Stark has an ultra-awesome armor that makes him practically invincible. Now, imagine all the Mark suits Stark has ever built. Each version is a piece of genius, always better than the last. It is conglomerated from smaller machines and combined into one mighty beast that will allow him to fly, fight and stay alive. At the same time, the smaller machines (like his robot hand, for example) will still function independently whether or not it is attached to his body armor. This Avenger hero is probably not the best visual representation of how Customer Relationship Management tool works, but I believe it is very relatable. Read more...

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It’s no secret that Customer Relationship Management (CRM) is necessary in order to thoroughly organize and manage the critical data that a business needs to increase the company’s efficiency, productivity, which collectively leads to growth. However, the sales world we live in today is data-centric, and we all know how exhausting it can be to go through a never-ending list customer data. Read more...

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I was once reading a book about a teenage girl trying to fit in, and although it was a coming-of-age story about finding yourself and finding puppy romance and has no direct relevance to CRM, a concept stuck with me as I deemed it so relatable and timely. Read more...

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The members of the organization, especially those who are front-liners, are crying for a CRM system. They have slowly come to realize that a CRM is more of a need than a trend they have to adopt. Read more...