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Customer data gives you an overview of your customers' buying behaviors and preferences, and how they're interacting with your brand. It’s a history of your customers, what they want, the record of their transaction, the latest updates and activities and etc. It doesn't look fancy or complicated. Read more...

In the first post in this series, we made the case for better alignment between two organizational teams, in other words, we focused on the people. Your feedback suggests that we are onto something here, which should be no surprise. The fun part about alignment is that people actually need to agree (be aligned) on something, right? The smart thing to do is to be aligned around the processes required to make money (too direct?) so that everyone is clear on who is doing what (and where the customer fits as well). Read more...